![]() I just started realizing that detailed information about their profits and their actual contributions and where all of their money actually goes is not really accessible to the public, so I decided to take a consumer route. A lot of companies just didn’t respond, and then there were the ones that did that didn’t really give anything else aside from the generic statements that you can find on their website. As I started to contact these large corporations, I realized that they didn’t really have an interest in talking to me. Originally, the path of my documentary was to interview large corporations and explore how their donations and contributions compared to their profits, but later I decided to take a more consumer-focused perspective. Most of the time, when we buy things, it’s based on what’s pretty, what’s cute, trendy and cool, but there’s not really much thought put into any consequences that will follow. Q: What was your goal with “Priceless Pride”? What did you want to say with this film?Ī: When I came up with the idea of studying the commercialization of Pride month, I started thinking about the decisions that we make when we shop. ![]() A lot of my friends are also part of the LGBTQ community, so I’ve grown to become more involved as well. It’s out there, but you’ve got to look for it. In one Reel Voices session, I was wearing my new rainbow Converse and as I looked down at my feet, the idea of rainbow capitalism suddenly hit me because it’s something that I realized is not really talked about as much as Pride as a whole, in general. I went through a lot of ideas, like Lunar New Year because my family’s Chinese the Del Mar fair, which is native to San Diego, but none of them really stuck. As we began to explore documentary ideas, I started thinking about social issues and prominent events in my life. I ended up buying a pair of the 2022 Pride collection Converse shoes. Q: Where did the idea to explore the topic of the commercialization of Pride come from? What motivated you in the creation of this film?Ī: Reel Voices started in June, which is Pride month, and right before, I started seeing a lot of stuff about Pride and advertisements for rainbow products, rainbow shirts, shoes, bracelets. I’ve definitely learned a lot from Reel Voices that I hope to continue to use in my life, and I hope that my documentary will be able to reach people and, hopefully, it will lead them to think more about their actions and consequences. I think film can just be so powerful because it starts with writing, but then you add even more dimension to it, so the ability to change someone’s mind is something that I think can be so influential, especially in today’s world. I think one of the most important things that I’ve grown to see myself, is how powerful that filming documentaries can be. ![]() ![]() We also learned stuff about documentary tone, your idea and how you want the audience to see your idea. Through Reel Voices, I learned the basics of filming, camera techniques and editing with Adobe Premier Pro. ![]() What did you learn about yourself and filmmaking during that eight weeks?Ī: I went into Reel Voices with no experience, aside from iMovie school projects. Q: You were part of the San Diego Asian Film Festival’s Reel Voices program. ![]()
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